Health & Fitness are not the same
ealth equals vitality. Fitness equals hard work. We aren’t told that exercising for health is very different from exercising for fitness. Exercising for health typically requires less effort and has medicine like outcomes when dosed correctly. Moving enough to maintain health requires lower intensity motion for a sustained period of time at regular intervals. Most people will find that adherence to their MIM Prescription™ amounts to a daily brisk walk.
Those that remain focused on the ever changing 'recommended' and ‘wellness’ model will continue to rely on medication dosage, supplements, tricky diets, and more generalized exercise plans - like the gym or American Heart Association recommendations. Many healthcare practitioners are still not making the shift. We've either been told by our doctors "Why don't you try and squeeze in 20 minutes of exercise." (Which sounds kinda, well, optional). Or "No pain, no gain!" by our gym trainers (which sounds, frankly: painful).
Those who are future focused will be part of the re-balancing of healthcare. They will arm themselves with products & services that use algorithms, data, and science to help prescribe and optimize personalized treatment plans for their patients. And they will find the most success with partner products & services that use technologies and techniques that patients are already familiar with, easy to understand, execute upon, and see results.
We're seeing a new market emerge quite rapidly. With the rise of personalized treatment plans, digital health, AI, systems biology, social networks, big data, and precision medicine, the industry of scientific wellness is said to completely replace the long adhered to disease industry, and outpace the current 'wellness' model of diet and exercise recommendations.
"People have this notion that, 'I've run a mile, so I know everything about health and fitness' in reality, they have sorted things out mainly through myths." - Dr. Dan G. Tripp, MIM Sports & Exercise Scientist