We started Medicine In Motion (MIM) because many of our family members and friends who were taking care of themselves and seemingly healthy, were suddenly being diagnosed with cardiovascular disease or experiencing cardiovascular events: heart attack, stroke, high cholesterol, high blood pressure, high blood sugar. We thought: 'This can't be right.' So we went on a quest for answers.
We learned that everyone's body is truly unique. We discovered exercise scientists were using expensive metabolic carts & specialized equipment to analyze professional athletes fuel profiles (i.e., how and when their bodies were burning fats vs. carbs). Once they knew how their bodies were burning fuel, they prescribed precise heart rate zone ranges they should sustain during their workouts to affect blood markers and make body changes to improve their performance by sometimes mere seconds: on the track, in the pool, on the course, and on the field.
Adherence to a personal & precise exercise prescription ensured these athletes with not just performance improvement but also:
So why couldn't it do the same for anyone?
We discovered that finding any individual's fuel profile does not require expensive metabolic equipment or exercise scientists. Instead, some basic equipment backed by an app on your smart phone, a smart watch, and an evidence-based AI algorithm is just as effective.
So we invented the 15 minute MIM Step Test that anyone can do at home to receive their personal MIM Exercise Prescription™.
And we couldn't be more excited to share it with everyone.
That every person will know their personal exercise prescription. They will know how to exercise to get into their prescribed motion zone. They will know when to refill it. And most importantly, that it is medicine; effective in the prevention and treatment of cardiovascular diseases that kill Americans at a staggering rate of every 36 seconds.
Over the next five years, as we strive to make The Exercise Prescription™ part of the wellness vernacular, we expect the company to improve and save the lives of millions of people across the United States.