We started Medicine In Motion (MIM) because many of our family members and friends who were taking care of themselves and seemingly healthy, were suddenly being diagnosed with cardiovascular disease or experiencing cardiovascular events: heart attack, stroke, high cholesterol, high blood pressure, high blood sugar. We thought: 'This can't be right.' So we went on a quest for answers.
We learned that everyone's body is truly unique. We discovered exercise scientists were using expensive metabolic carts & specialized equipment to analyze professional athletes fuel profiles (i.e., how and when their bodies were burning fats vs. carbs) and turning that knowledge into a personalized, prescribed heart rate range for the athletes to sustain during exercise to affect biomarkers such as blood pressure, glucose, cholesterol, and weight.
For professional athletes, knowing their Exercise Prescription™ to change their biomarkers even slightly (1 pound here, a blood pressure point there) could improve their performance times and outcomes - the difference between a loss and a win.
For the everyday person, knowing their Exercise Prescription™ can mean the difference between dying of a lifestyle disease (heart attack, stroke, diabetes) or simply dying of old age.
We believe everyone should know their Exercise Prescription™ and have access to get one. Currently, we can produce prescriptions to:
We discovered that finding any individual's fuel profile does not require expensive metabolic equipment or exercise scientists. Instead, some basic equipment backed by an app on your smart phone, a smart watch, and an evidence-based AI algorithm is just as effective.
So we invented the 15 minute MIM Step Test that anyone can do at home to receive their personal MIM Exercise Prescription™.
And we couldn't be more excited to share it with everyone.
That every person will know their personal exercise prescription. They will know how to exercise to get into their prescribed motion zone. They will know when to refill it. And most importantly, that it is medicine; effective in the prevention and treatment of cardiovascular diseases that kill Americans at a staggering rate of every 36 seconds.
Over the next five years, as we strive to make The Exercise Prescription™ part of the wellness vernacular, we expect the company to improve and save the lives of millions of people across the United States and eventually, everywhere.